2017 CrossFit Games Money: A Detailed Overview
The 2017 CrossFit Games, held in Madison, Wisconsin, was a landmark event in the world of fitness. It was not just a competition but also a showcase of the financial prowess of the sport. In this article, we delve into the various aspects of the money involved in the 2017 CrossFit Games, from prize money to sponsorships and more.
Prize Money Breakdown
The 2017 CrossFit Games offered a substantial prize purse, reflecting the growing popularity and commercial success of the event. Here’s a breakdown of the prize money distribution:
| Rank | Men’s Prize Money | Women’s Prize Money |
|---|---|---|
| 1st | $250,000 | $250,000 |
| 2nd | $125,000 | $125,000 |
| 3rd | $75,000 | $75,000 |
| 4th | $50,000 | $50,000 |
| 5th | $35,000 | $35,000 |
| 6th | $25,000 | $25,000 |
| 7th | $20,000 | $20,000 |
| 8th | $15,000 | $15,000 |
| 9th | $10,000 | $10,000 |
| 10th | $7,500 | $7,500 |
As you can see, the top finishers in both the men’s and women’s divisions received significant sums of money, with the first-place winners taking home a quarter of a million dollars each.
Sponsorship and Branding
The 2017 CrossFit Games was a prime opportunity for brands to showcase their products and services to a global audience. Several major sponsors were involved, including Reebok, Rogue Fitness, and Skyy Vodka. Here’s a look at some of the key sponsorships:
- Reebok: As the official sponsor of the CrossFit Games, Reebok provided apparel, footwear, and equipment to the athletes. They also had a significant presence at the event, with a booth and product displays.
- Rogue Fitness: Rogue, a leading manufacturer of CrossFit equipment, was a major sponsor. They offered discounts to athletes and fans attending the event.
- Skyy Vodka: Skyy Vodka was the official spirits sponsor of the CrossFit Games. They provided drinks for the athletes and spectators, and had a booth at the event.
The involvement of these brands helped to elevate the profile of the CrossFit Games and attract a wider audience. It also demonstrated the commercial potential of the sport, as more companies look to sponsor fitness events and athletes.
Merchandise and Ticket Sales
In addition to sponsorships and prize money, the 2017 CrossFit Games generated revenue through merchandise and ticket sales. Here are some of the key figures:
- Merchandise: The CrossFit Games offered a wide range of merchandise, including apparel, accessories, and memorabilia. Sales of these items contributed to the overall revenue of the event.
- Tickets: The event sold out quickly, with thousands of fans attending the live competition. Ticket sales were a significant source of revenue for the CrossFit Games.
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